ELFTASTIC NEWS AS LAPLANDUK BRINGS ITS MAGIC TO THE LEXICON
The Lexicon is delighted to announce that LaplandUK will be bringing its first ever theatrical retail experience –along with some of its most famous inhabitants – to the town centre this Christmas.
The LaplandUK store will be only open for a limited period over the festive period, opening on November 13 2019 and closing on Christmas Eve.
Mike Battle, who co-founded LaplandUK with his wife, Alison, says: “We are excited to be bringing a flavour of LaplandUK to The Lexicon. We hope that the immersive store will enable many more children to experience our magical world and Christmas story characters.”
Rob Morris, general manager at The Lexicon says: “LaplandUK is renowned for producing world class Christmas experiences so we are delighted that the team has chosen The Lexicon for first its out-of-home debut. While focused on honouring and celebrating the wonderment of a childhood Christmas, the experience is sure to resonate with all the family.”
Further details of the Lapland UK experience at The Lexicon will be released in the coming weeks.