Phase Eight was first established by Patsy Seddon in London in 1979. As a mother with young children Patsy found buying practical and fashionable clothing that was both affordable and sophisticated impossible. In response she began designing her own pieces and launched ‘Phase Eight’ in a small boutique in Wandsworth Common. The name originated from a combination of P. Hayes, Patsy’s maiden name, and the address of our first shop, 8 Bellevue Road.
Over the years we have maintained the same core principles developed by Patsy - an original, design-led brand offering a personal shopping experience to customers looking for beautiful and affordable casual, day, work and occasion wear.
27 The Avenue