Bracknell is an affluent area, home to a huge shopping population.
Shoppers have money to spend
By the end of 2017, Bracknell’s shopper population is expected to have grown in affluence by 17%.
Household income and expenditure in Bracknell is higher than average.
A massive 89% of households have incomes greater than the UK average.
Average household income is £50,299, 35% more than the UK average.
Average household expenditure currently exceeds the UK average by 21%
House prices are higher than the UK average
House prices are 42% higher than the UK average.
Jobs are predominantly white collar
The primary segment contains 87,000 jobs of which 67% are office jobs. 15,000 jobs are within walking distance of Bracknell town centre.
There’s a large digital technology labour force
The catchment contains the largest digital technology labour force in the UK, with employees working for the Dell, Siemens, Honeywell and others. (Source: Bracknell Forest Council Thornton Report, 2014).
Bracknell in the future
Catchment area affluence is set to increase, with more people – and more money – moving to Bracknell.
More people will live here
There are over 1,000 new apartments planned for the town centre. In all, over 10,000 new homes will be built by 2026. (Source: Bracknell Forest Council Housing Assessment Report).
By 2021, Bracknell’s catchment area will include 910,000 residents.
The shopping population is expected to quadruple to 151,000.
There’ll be an extra 66,000 residents aged 16 to 24 years.
Shoppers will be more affluent – and there’ll be more of them
The proportion of expected shoppers forecast to be either Affluent Achievers or Rising Prosperity in the catchment area is 77% above the UK average. Affluent Achievers are expected to account for 39% of shoppers.
Bracknell’s affluent catchment is set to triple in size to 879,000 by the end of 2017, and to 1 million by 2024. (Source: FSP Retail Business Consultants).