Bracknell is an affluent area, home to a huge shopping population.
By the end of 2017, Bracknell’s shopper population is expected to have grown in affluence by 17%.
House prices are 42% higher than the UK average.
The primary segment contains 87,000 jobs of which 67% are office jobs. 15,000 jobs are within walking distance of Bracknell town centre.
The catchment contains the largest digital technology labour force in the UK, with employees working for the Dell, Siemens, Honeywell and others. (Source: Bracknell Forest Council Thornton Report, 2014).
Catchment area affluence is set to increase, with more people – and more money – moving to Bracknell.
There are over 1,000 new apartments planned for the town centre. In all, over 10,000 new homes will be built by 2026. (Source: Bracknell Forest Council Housing Assessment Report).
The proportion of expected shoppers forecast to be either Affluent Achievers or Rising Prosperity in the catchment area is 77% above the UK average. Affluent Achievers are expected to account for 39% of shoppers.
Bracknell’s affluent catchment is set to triple in size to 879,000 by the end of 2017, and to 1 million by 2024. (Source: FSP Retail Business Consultants).