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Privacy Policy and Cookies

In the course of your use of this website, you may provide to Bracknell General Partnership Limited may otherwise obtain, information about you. For example, when you submit an email form via the Contact Us web page of this website, we may need to know your name, email address, mobile telephone number and home address in order to contact you in relation to your query or to provide you the information you requested. This information may be used by us to keep you informed about news, offers and events if you have provided consent to be contacted.

Our Commitment to Privacy

The Lexicon is owned by Bracknell General Partnership Limited (“Owner”) and is managed by Cushman & Wakefield (“Site Manager”) on behalf of the Owner. The Owner is the data controller and Cushman and Wakefield acts on behalf of the Owner as its data processor. This privacy policy ("Policy") explains how the Owner and the Site Manager (“we”) collect and use personal information from you when you use the Lexicon website, app or visit The Lexicon. If you have any questions about this Policy, please contact using the information given below.

We believe that the responsible use of personal information collected on our website and apps on through the WiFi at The Lexicon is critical to our business objectives and reputation. As part of our commitment to privacy, we have adopted this Privacy Policy.

Personal information we collect

When you contact us, we will collect your name and the contact details and other personal information you provide to us. We will use this information to respond to your query, because it is in our legitimate interests to respond to enquiries.

If you use our app, we will collect the personal information you enter in to the app. We will use this to understand how you use your services, because it is in our legitimate interests to improve our business and develop new services.

When you visit The Lexicon, our WiFi technology will collect the MAC address (a unique device identifier) from your mobile device, along with the make of the device, if the wireless setting on the device is enabled. We use this information to understand how visitors use the public areas of the Lexicon when they visit, because it is in our legitimate interests to understand how the public areas are used so we can improve our venue and the services we offer.

If you register to use the guest WiFi service (operated by Skyfii) when you visit The Lexicon, we will collect the information you provide to us when you sign up. This includes your name and email. We use this information to authenticate your access to the WiFi service, because this is necessary for the contract you enter in to with us when you accept our terms of service. We will also use this information to understand how you use the public areas of The Lexicon when you visit, because it is in our legitimate interests to understand how the public areas are used so we can improve our venue and the services we offer.

If you have given us your consent, we will also send you, by email, information about goods, offers and services offered by our retailers which you may be interested in, and events funded and organised by Bracknell General Partnership Limited.  You can withdraw your consent at any time by unsubscribing to our emails or by contacting us using the information on the website or by writing to us at the address given below.

Use of cookies

Our website uses cookies to collect information about your access to the website and the services we provide. Our use of cookies will identify the device (such as a computer) by which a user accesses this website, but they do not, of themselves, personally identify users.

Cookies are pieces of information that include a unique reference code that an internet site transfers to your device to store and sometimes track information about you. A number of cookies we use will last only for the duration of your web session and expire when you close your browser. Other cookies that are used to remember you when you return to the website and last for longer.

We use cookies for the following reasons:

  1. Necessary session management
    • managing your login session so you can move easily from one page to another within the website and to ensure your page requests are loaded in a smooth and secure manner;
  2. Performance
    • collecting statistical information about how you use the website so that we can improve the site;
    • remembering that you have used the website before; this means we can identify the number of unique visitors we receive to different parts of the site;
  3. Functionality
    • storing your preferences and selections;
    • customising elements of the layout and/or content of the pages of the website for you;

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.

You can learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. However, please note that by blocking or deleting cookies used on our website you may not be able to take full advantage of the website.

So that we can offer you the best possible online experience, new services using cookies may be added to our website from time to time. We aim to keep the cookies' information provided here as accurate as possible and use all reasonable efforts to regularly review and update the details. When we update these details we will post changes on this page or on other pages of our website or let you know about these changes in any communications we send to you.
We use the following cookies on our website:

Necessary Cookies

Cookie Name What’s it for?
cookie_consent This is an essential cookie that notifies us of your acceptance of cookies being used on the site.
ASP.NET_SessionId This is an essential cookie for the site to work at all and is used by default by all .NET applications. .NET is the programming language used to build the website.
_RequestVerificationToken This is an essential cookie for the security of the site. It prevents CSRF attack and is a default part of the asp.NET security protection mechanism. .NET is the programming language used to build the website.

Performance and Optimisation Cookies

Cookie Service Cookie Name What’s it for?
Google Analytics _ga - google analytics We use Google Analytics on site which anonymously tracks how visitors use and browse the site. This gives us important information which we can use to improve the performance of the site.
How to Opt Out of Google Analytics
Google Analytics _gid - google analytics We use Google Analytics on site which anonymously tracks how visitors use and browse the site. This gives us important information which we can use to improve the performance of the site.
How to Opt Out of Google Analytics
Google AdWords _gat_ UA-xxxxxxxx-x We occasionally advertise The Lexicon on Google and across the Google Display Network. The Google AdWords cookie allows us to serve our users with the most relevant adverts and tells us how our adverts have performed by reporting on actions and conversions on the site.
How to Opt Out of Google Personalised Ads
Facebook Facebook Pixel We occasionally advertise The Lexicon on Facebook. The Facebook tracking cookie allows us to serve our users with the most relevant adverts and tells us how our adverts have performed by reporting on actions and conversions on the site.
How to Opt Out of Facebook Personalised Ads
Twitter Twitter Site Tag Exactly in the same way that we occasionally advertise The Lexicon on Google and Facebook, we may do the same on Twitter. The Twitter tracking cookie, again, allows us to serve our users with the most relevant adverts and tells us how our adverts have performed by reporting on actions and conversions on the site.
How to Opt Out of Twitter Personalised Ads

Sharing personal information

The personal information you provide to us will be retained only for as long as necessary to fulfil the purposes for which the information was collected or as required by law. We do not share personal information with third parties except as necessary to carry out our business or your request or as required by law or other legal processes, and we never sell your personal information. Furthermore, personal data we collect may be transferred to our subsidiaries or affiliated companies where it is necessary to carry out our business or to meet the purpose for which you have submitted the information. This may include transferring your personal information outside the European Economic Area (“EEA”) to countries where the data protection laws are not equivalent to those in the EEA. We will only do this where suitable safeguards have been implemented as required by data protection laws.

Safeguarding Information

We have technological and operational security policies and procedures in place to protect your personal information from loss, misuse, alteration or unintentional destruction. Our personnel who have access to the data have been trained to maintain the confidentiality of such information.

Your rights

You have the following rights in respect of your personal information:

  • You have the right of access to your personal information and can request copies of it and information about our processing of it.
  • If the personal information we hold about you in incorrect or incomplete, you can ask us to rectify or add to it.
  • Where we are using your personal information with your consent, you can withdraw your consent at any time.
  • Where we are using your personal information because it is in our legitimate interests to do so, you can object to us using it this way.
  • Where we are using your personal information for direct marketing, including profiling for direct marketing purposes, you can object to us doing so.
  • You can ask us to restrict the use of your personal information if:
    • It is not accurate.
    • It has been used unlawfully but you do not want us to delete it.
    • We do not need it any-more, but you want us to keep it for use in legal claims; or
    • if you have already asked us to stop using your data but you are waiting to receive confirmation from us as to whether we can comply with your request.
  • In some circumstances you can compel us to erase your personal information.

If you wish to exercise your rights, please contact us using the contact form here.
You can also lodge a complaint with the Information Commissioner’s Office. They can be contacted using the information provided at: https://ico.org.uk/concerns/.

Contact Us

If you have any questions, or wish to exercise any of your rights, then you can write to c/o Marketing Department, The Lexicon, Management Suite, The Avenue Car Park, Bracknell. RG12 1AP.

Alternatively, you can contact us using this contact form.  If you have a data protection query relating to a specific retailer located in The Lexicon, you make your request directly to them using the information provided on their website.

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