SnowPark opens at The Lexicon as a tral

It WILL snow in Bracknell this summer as The Lexicon unveils a brand-new indoor SnowPark

Bracknell, Berkshire – This August, visitors to The Lexicon will be able to swap sunshine for snowfall as a brand-new Real Indoor SnowPark opens inside the shopping centre for a limited two-week run.

Created in partnership with Ice Park and managed by Mania Events, the unique attraction will transform a vacant retail unit into a magical winter wonderland, complete with real falling snow and freshly made snow underfoot, giving families the chance to experience the magic of winter in the middle of summer.

Unlike artificial snow play areas, the attraction uses specialist snow-making technology to produce genuine falling snow throughout the day, creating an authentic winter atmosphere where visitors can watch snowflakes drift from above before stepping into the snow to play, explore and make unforgettable memories.

Designed for children and families, the experience offers a fun and memorable way to escape the summer heat while enjoying an activity unlike anything else currently available in a UK shopping centre. The pop-up SnowPark is expected to become one of Bracknell's must-visit attractions this summer, encouraging visitors from across Berkshire and beyond to experience the excitement of snowfall in August.

Andrew Woodrow, Director of Mania Events, said:

"We're incredibly excited to bring real snowfall to The Lexicon. For most people, watching snow fall means waiting for winter or travelling to the mountains. This experience changes that completely. Visitors will be able to step inside from a warm summer's day and find themselves surrounded by real falling snow. It's a magical experience that captures the excitement of winter, right in the middle of the school holidays."

The attraction has been designed to make creative use of vacant retail space, demonstrating how shopping centres can deliver memorable experiences that encourage visitors to stay longer, explore more and enjoy everything the destination has to offer.

Tom Henderson, Centre Director for The Lexicon said:

“It’s exciting to welcome a UK-first attraction to The Lexicon, but even more exciting to support a local entrepreneur whose vision and ambition have made it possible.”

Visitors can expect a safe, fully managed environment where they can experience the wonder of real falling snow, play in freshly made snow and enjoy a truly immersive winter adventure, whatever the weather outside. Whether it's catching snowflakes, building a snowman, introducing little ones to snow for the very first time or simply enjoying an unforgettable family day out, the real indoor SnowPark promises a magical experience that visitors will remember long after summer ends.

The attraction will be open for a limited period during the August school holidays, with timed entry sessions available to ensure every visitor has plenty of space to enjoy the experience.  Tickets are expected to be in high demand and advance booking is strongly recommended.