Beauty Base

Whether you're looking for a gift for someone special, or simply looking to treat yourself, as one of London's premier specialist retailers in fragrances and cosmetics, Beauty Base offers a wide selection of beauty products.

Established since 1975, Beauty Base are a privately owned family run retailer of fragrance & beauty products, operating through several high-end premium stores within London.

Beauty Base was amongst the first fragrance retailers to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and a tradition that they have proudly maintained and built upon to this very day.