This week, The Lexicon received a prestigious Highly Commended award for the Bracknell Forest Giants campaign, from the European Council of Shopping Places as part of its international Solal Awards.
The award was one of only 28 spread across 16 countries within Europe and South Africa, and marked the third accolade that the town centre has received recently for its community centric campaigns.
Bracknell Forest Giants, a collaboration between The Lexicon and Bracknell Forest Council, also received a coveted placemaking Pineapple Award in the summer.
Cllr Marc Brunel-Walker, executive member of economic development and regeneration, said: “These awards cement the success of the Bracknell Forest Giants and are testament to what can be achieved with collaborative working. Over the last year, our town centre activations have proved that by working together we can create a much-loved social, cultural and economic heart for our borough.”
In addition, the town centre’s Brighter Days, community campaign, was awarded the only Reflect award, at the recent REVO Celebration of Place Awards held last month.
The Brighter Days campaign was run digitally during the lockdown of 2021, with brightly coloured handprints, created by the local community added weekly to a growing tree in Princess Square.
Once The Lexicon opened its doors once more, visitors were able to physically see their handprints on the Brighter Days tree.
Sue Boor, head of marketing at The Lexicon says: “We are so delighted that our campaigns have been positively recognised by the wider retail centre industry. We’ve set ourselves a high benchmark and look forward to unveiling future campaigns to the local community in 2023 and beyond.”